I Am a Graphic Designer a Web Designer an Art Director Creative

About Me

Over 10 years ago I fell in love with the idea that great design doesn't just look good — it performs. Today I lead creative at Nestlé, contributing to $3M+ in campaign revenue and 25–35% engagement lifts across Nature's Bounty, Garden of Life, and Nuun.

I've built my career at the intersection of art and strategy designing campaigns across digital, social, email, print, web, and retail that move people and drive measurable results. I bring the same question to every project: how do we make this perform?

My toolkit spans graphic design, UX/UI, email lifecycle marketing, and paid media creative. I work daily in Adobe Creative Suite, Figma, Shopify, and front-end tools. I also stay sharp on AI-powered design to keep pushing creative possibilities.

I mentor junior designers and partners to build teams that are consistent, scalable, and creatively fearless. Bilingual in English and Spanish, I bring a cross-cultural perspective to every story I tell.

Let's connect if you're building something that needs to look great and perform even better. Feel free to explore my work and reach out.